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CRM & Sales* Otto’s Pick

RocketReach

B2B contact lookup: emails and direct phone numbers on 700M+ profiles

What it does

RocketReach is a B2B contact-data provider. You search for a person by name + company (or by title + company + industry) and it returns their business email, direct phone, LinkedIn URL, and job history. Bulk export, Chrome extension for LinkedIn/company sites, list-building on companies by employee count, industry, tech stack, and revenue. It exists to answer "who owns this problem, what is their email, and can I get a phone number." A cheaper, lighter alternative to ZoomInfo for teams that need contact data but not the full sales-intelligence platform.

Free tier

Yes

Starts at

$39/mo

Setup

easy

Key features

Contact LookupChrome ExtensionBulk SearchCRM SyncAPI Access

Integrates with

Salesforce, HubSpot, Outreach, Zapier

Who this fits

  • SDR teams and B2B founders sourcing contact data for cold outreach
  • Recruiters searching for hiring managers or candidates
  • Agencies building lead lists for many clients
  • Consultants sourcing decision-makers in a specific vertical
  • Business-development reps at services firms
  • Anyone who needs verified emails and direct-dial numbers at reasonable volume

Who it does NOT fit

  • Ecommerce, medspa, trades, real estate businesses whose motion is not outbound to businesses
  • Teams that only need marketing intent data (Bombora, 6sense are the right tools)
  • Enterprise sales orgs needing intent, buying signals, org charts, and technographics all in one place (ZoomInfo)
  • Solo founders sending under 20 emails a week (Hunter.io free tier is enough)
  • Regulated industries where cold outbound is limited by law

Pricing

- Essentials: ~$39/mo (annual), 80 lookups/mo, includes email lookups - Pro: ~$99/mo (annual), 300 lookups/mo, adds phone numbers, advanced search - Ultimate: ~$249/mo (annual), 1,000 lookups/mo, priority support, more exports - Team: custom quote, shared lookups, admin controls, higher limits - Free tier: 5 lookups/mo (enough to test the data quality) Lookup counts reset monthly. Unused lookups do not roll over.

Real gotchas

  • Data quality varies by industry and company size. Big-company Fortune 5000 contacts are strong; niche SMB and international are patchier
  • Direct-dial phone numbers cost more lookups than email-only
  • Bulk exports eat lookups fast. A 500-row list can consume a month of the Pro plan
  • The Chrome extension is essential for the workflow — install it before evaluating value
  • Not every lookup returns a verified email. Reserve budget for a separate verifier (NeverBounce, ZeroBounce) before you send
  • Enrichment API is available but rate-limited on lower tiers
  • Compliance (CAN-SPAM, GDPR) is your responsibility, not RocketReach's

Integrations that matter

Salesforce, HubSpot, Zapier, Chrome extension for LinkedIn + LinkedIn Sales Navigator, Google Sheets, CSV export, API for enrichment pipelines.

Otto’s take on this tool

Recommend RocketReach when: user runs B2B outbound, needs verified emails and phone numbers, and cannot justify ZoomInfo's price. Best fit for SDRs, agencies, recruiters, and B2B founders. Pairs naturally with outbound tools (lemlist, Reply.io, Outreach, Close), a CRM, and an email verifier before send. Do NOT recommend for consumer businesses, or for teams that just need marketing/intent data. If the user is on Apollo and complains about data freshness, RocketReach is a reasonable swap. If the user is on ZoomInfo and cost is the pain and they do not need intent data, RocketReach is the downgrade.

Affiliate disclosure: if you sign up through the link above, Ottomately may earn a referral commission at no cost to you. We only feature tools we have actually used or vetted through our recommendation engine.Partnership: Varies via PartnerStack via PartnerStack.

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