AWeber
Established email marketing platform with reliable deliverability
What it does
AWeber is an email marketing platform that has been running since 1998 — one of the original autoresponder tools. It's targeted at solopreneurs, small businesses, and creators who want to send newsletters, automated sequences, and broadcast emails without the ceremony (or price) of Mailchimp or ActiveCampaign. Includes a landing page builder, a web push notifications tool, and AI writing assist. Its differentiator is speed of setup and low cost — you can be sending an email list in under an hour with zero technical background.
Free tier
Yes
Starts at
$13/mo
Setup
easy
Key features
Integrates with
WordPress, Shopify, PayPal, Zapier, Facebook
Who this fits
- Solo creators, bloggers, coaches, and consultants running their first email list
- Small local service businesses (real estate agents, home services, medspa) who want a simple newsletter + drip
- Podcasters and YouTubers monetizing via list-nurture
- Founders on a tight budget who don't need the automation depth of Kit or ActiveCampaign
- Any business under 2,500 subscribers wanting to stay on the free tier
Who it does NOT fit
- SaaS companies needing behavior-triggered email (ActiveCampaign or Kit does this better)
- Ecommerce brands (Klaviyo or Omnisend are purpose-built)
- Teams with complex segmentation needs (ActiveCampaign wins)
- Anyone who needs modern deliverability + reputation tools at enterprise scale (Postmark or Resend)
- Agencies managing multiple client lists (Mailchimp or Beehiiv is easier multi-brand)
Pricing
Real gotchas
- Deliverability is decent but not best-in-class (Klaviyo, Postmark, and Resend beat it for cold-list sending)
- Interface feels dated compared to Kit or Beehiiv
- Automation builder is functional but shallow — no conditional branching depth
- Free tier does NOT include automations (that alone pushes users up to Plus fast)
- Landing page builder is a nice extra but not a substitute for Unbounce or Leadpages
- Web push feature is under-marketed but works well for creators
Integrations that matter
Otto’s take on this tool
Recommend AWeber when: business_size is solo or under 5, pain_points include starting an email list / newsletter / low-budget email, industry is real-estate / consulting / creator / medspa / small-service, and the user is NOT already on ActiveCampaign or Klaviyo. Do NOT recommend for ecommerce (Klaviyo wins), for SaaS with behavior-triggered needs (ActiveCampaign or Kit), or for teams above 20. If the user is a beginner scared of "learning email marketing," AWeber is the correct first pick.
Affiliate disclosure: if you sign up through the link above, Ottomately may earn a referral commission at no cost to you. We only feature tools we have actually used or vetted through our recommendation engine.Partnership: 30% recurring lifetime via Direct.
Editor's curated reviews
176 reviews across TrustPilot - avg 4.3/5Curated by Otto from TrustPilot public reviews (fetched 2026-08-31). AWeber's TrustPilot is favorable but bimodal (60% 5-star + 31% 1-star of 176 total, 4.3 headline) - praise centers on named-rep support and multi-year loyalty; critical reviews cluster on cancellation/downgrade friction, the classic subscription-refund pattern. G2 and Capterra were consulted for aggregate context but not directly cited here. Not user-submitted on Ottomately.
“Over a decade of partnership, our interaction with AWeber customer support has been outstanding. AWeber customer support have always been responsive, helpful and courteous.”
TrustPilot5.0/5“AWeber is the best email marketing company! I took up their Done For You special deal and couldn't be happier with what they created for me.”
TrustPilot5.0/5“Will fixed it in minutes. He knew exactly where to look in the list settings to disable the confirmation message, ensuring my customers get a seamless experience.”
TrustPilot5.0/5“Justin was kind, professional, and patient as I brainstormed with him how to best implement my vision. AWeber's customer service team is SUPERB.”
TrustPilot5.0/5“AWeber makes it almost impossible to cancel once you sign on as a subscriber. The platform will not allow me to follow through with the cancellation.”
TrustPilot1.0/5“I have been waiting for an agent for 5 hours now in the chat area. I am trying to downgrade my plan. It is so very frustrating.”
TrustPilot1.0/5“Occasional service delays and frustratingly long waiting periods when trying to connect with a live assistant.”
TrustPilot3.0/5
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