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Drift

Enterprise conversational sales platform (now Salesloft)

What it does

Drift is a conversational marketing and sales platform: chatbots on B2B websites that qualify visitors, book meetings, and route hot leads to sales reps in real time. Salesloft acquired Drift in February 2024 and folded it into their Revenue Orchestration Platform. In March 2026, Clari + Salesloft officially announced Drift's sunset and named 1mind as the exclusive AI successor. Existing contracts still run but no new deals are being written, R&D has slowed to maintenance, and SMB customers were deprioritized after the acquisition.

Free tier

No

Starts at

$2500/mo

Setup

hard

Key features

Live ChatAI ChatbotVideoEmailMeetingsRevenue Orchestration

Integrates with

Salesforce, HubSpot, Marketo, Slack, 6Sense

Who it does NOT fit

  • Any new prospect (see status above; do not add a sunsetting product to a new stack)
  • Existing Drift customers evaluating renewal (start migration planning now)

Pricing

Historical / current for existing contracts: - Minimum $2,500 per month with mandatory bundling - Enterprise deals routinely $80,000 to $150,000+ per year - Post-Salesloft acquisition minimum lifted to $30K/year - No public SMB tier exists anymore - No new contracts being issued per the March 2026 announcement

Real gotchas

  • Non-obvious gotcha: Salesloft has NOT published a hard end-of-life date for Drift as of August 2026. The product still runs, existing integrations still work, but "active development ended" means bugs will not be fixed and the security-patch cadence is now maintenance-only. If your company has Drift running on a public site, it is a slowly-aging attack surface. Get migration planning on the calendar, do not wait for the shutdown letter.
  • Existing customers face forced Salesloft-platform bundling on renewal
  • The named successor (1mind) is a separate product, not a drop-in migration; expect a full re-implementation
  • Real alternatives in the space in 2026: Intercom (Fin AI), Warmly, Qualified, HubSpot chatbot, Chatwoot (open source), 1mind
  • Data export before migration: pull conversation logs, chatbot flows, and CRM mappings out early

Integrations that matter

Salesforce, HubSpot, Marketo, Pardot, Slack, Google Calendar, Outlook, Zoom, Chili Piper, Salesloft (native), Clari, Gong. All still work for existing customers; add nothing new.

Otto’s take on this tool

Never recommend Drift to a new prospect. If the user's current_tools list includes Drift, flag it as a sunsetting product and recommend a supported alternative: Warmly for AI-driven B2B conversation intelligence, Qualified for enterprise B2B chat + routing, Intercom for full customer messaging (Fin AI included), Chatwoot for open-source cost control, or HubSpot's built-in chatbot for teams already on HubSpot. If comparing anything to Drift today, the answer is not Drift.

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